Dior's 720 Icone, a shade from the Dior Addict Lipstick line, has achieved near-mythical status within the beauty community. Its popularity, evidenced by the plethora of positive reviews (over 1108 on @cosme alone) and its consistent presence in "best-of" lists, warrants a deeper exploration. This article delves into what makes Dior 720 Icone so special, examining its color, texture, longevity, application, and overall place within the Dior Addict lipstick range and the broader landscape of luxury lipsticks.
The Allure of the Icone:
The name itself, "Icone," hints at the shade's aspirational quality. It's not just a lipstick; it's a statement. 720 Icone transcends the simple act of lip coloration; it embodies confidence, sophistication, and a touch of timeless elegance. This is largely due to its unique color profile, a carefully balanced blend that caters to a wide range of skin tones while retaining a distinctly luxurious feel.
The shade itself is often described as a "mysterious red," a deep, rich crimson that avoids being overly bright or overly dark. It's a nuanced red, possessing subtle undertones that shift depending on the lighting and the wearer's complexion. This complexity is key to its appeal; it's not a one-dimensional red but a chameleon-like hue that adapts and evolves. Some describe it as having hints of berry, others notice undertones of brown or plum, adding to the overall depth and intrigue. This makes it exceptionally versatile, suitable for both daytime wear and evening glamour. It can be dressed up with a bold eye look or paired with a more natural, minimalist approach.
Texture and Application:
Beyond its captivating color, the Dior 720 Icone boasts a luxurious texture. The Dior Addict Lipstick line is known for its comfortable, hydrating formula, and 720 Icone is no exception. Many users report a smooth, creamy application that glides effortlessly onto the lips, leaving a feeling of hydration rather than dryness or heaviness. This is crucial for a lipstick that one intends to wear for extended periods. The creamy texture also contributes to the lipstick's buildable nature; it can be applied sheerly for a subtle wash of color or layered for a more intense, dramatic effect. This versatility allows users to customize the intensity to suit their personal preference and the occasion.
The bullet itself is carefully sculpted for precision application. The shape allows for both a defined lip line and a seamless fill-in, minimizing the need for lip liner. The comfortable, lightweight formula further enhances the ease of application, making it a pleasure to use, even for those who are less experienced with lipstick application.
Longevity and Staying Power:
While not a long-lasting matte lipstick, Dior 720 Icone offers commendable longevity, especially considering its creamy texture. It lasts for several hours without significant fading, leaving a subtle stain even after eating or drinking. This is partially attributed to the pigment concentration within the formula, which ensures that the color remains vibrant despite the hydrating properties. Touch-ups are certainly necessary throughout the day, but the ease of application makes this a minor inconvenience. The lipstick doesn't settle into lip lines, maintaining a smooth, even appearance for a considerable duration.
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